R701 - Friday Night Lights
N0018925QZ123 · DEPT OF DEFENSE
A ADVERTISING AGENCIES solicitation, performed in 10706 Beaver Dam Rd, Hunt Valley, MD, with responses due 2025-07-14. AwardCast estimates what this specific solicitation will close for, before you bid.
What's being bought
4x 30-minute commercials in each Friday Night Rivals game Naming rights to the Halftime Show Sponsor logo on screen throughout the halftime show Scoreboard Sponsorship - 1 quarter per game, Replay Swoosh Sponsorship - 1 quarter per game In-game interview in 3 selected games On-site opportunities at
Comparable recent awards in ADVERTISING AGENCIES
| Winner | Award value | Offers | Date |
|---|---|---|---|
| TRUE NORTH COMMUNICATIONS INC | $82.5M | n/a | 2026-06-26 |
| DIX-GRA, INC. | $872K | 5 | 2026-06-24 |
| MISCELLANEOUS FOREIGN AWARDEES | $25K | 3 | 2026-06-24 |
| REPUBLIC STRATEGIC COMMUNICATIONS | $120K | 1 | 2026-06-12 |
| AMERICAN SMALL BUSINESS ALLIANCE INC | $619K | n/a | 2026-06-11 |
Questions
What is solicitation N0018925QZ123?
R701 - Friday Night Lights, issued by DEPT OF DEFENSE, under NAICS 541810 (ADVERTISING AGENCIES), performed in 10706 Beaver Dam Rd, Hunt Valley, MD. Responses are due 2025-07-14.
What do similar contracts close for?
Comparable closed awards in this category ran from $25K to $82.5M, across 5 awards shown above. Those are historical results, not a forecast for this solicitation.
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