Independent forecasts built on public federal data. Not a U.S. government website.

Intent to Sole Source - AEMO Marketing Analytical Support

W9124D25CA021 · DEPT OF DEFENSE

A MARKETING RESEARCH AND PUBLIC OPINION POLLING solicitation, performed in Chicago, IL. AwardCast estimates what this specific solicitation will close for, before you bid.

W9124D25CA021
solicitation
541910
NAICS
R699
PSC
Not set aside
set-aside
Chicago, IL
place

What's being bought

Serco Inc, has been awarded a firm-fixed price contract on a sole-source basis for the following requirement. To ensure continuity of highly specialized services, that are critical to AEMO's mission. The resulting contract will support AEMO Marketing Analytical Support to provide comprehensive data

Comparable recent awards in MARKETING RESEARCH AND PUBLIC OPINION POLLING

WinnerAward valueOffersDate
DATA RECOGNITION CORPORATION$12.1Mn/a2026-07-02
NAXION INC$282Kn/a2026-06-30
NIELSEN CONSUMER LLC$2.1M42026-06-30
FORS MARSH GROUP LLC$97K32026-06-29
DIX-GRA, INC.$12.0Mn/a2026-06-24

Questions

What is solicitation W9124D25CA021?

Intent to Sole Source - AEMO Marketing Analytical Support, issued by DEPT OF DEFENSE, under NAICS 541910 (MARKETING RESEARCH AND PUBLIC OPINION POLLING), performed in Chicago, IL.

What do similar contracts close for?

Comparable closed awards in this category ran from $97K to $12.1M, across 5 awards shown above. Those are historical results, not a forecast for this solicitation.

Explore the market

Comparable awards in this market ran from $97K to $12.1M. Get the full set by email.

Forecast Report — what a specific solicitation will close for: the predicted price range, the competition to expect, and comparable awards already closed. Before you price your bid.

Every forecast is scored against the real award once it becomes public. See the track record.

Closed awards from public federal data, not the forecast. One email, no account.

Or get the forecast for this solicitation — $49, one report.